![]() The term "Hallyu" literally means "Korean wave". The official added, "Ford's selection of Ahn as its advertising spokesperson is a result of the car company's recognition of the 'Hallyu' actor's high marketability". ![]() The Motis representative said, "Ahn's right of publicity on his images published on magazines and on online ad will be valid for six months and, twelve months for his voice used in online and TV ads". He will also appear on a number of online and TV advertisements. Through the online, printed, and television media, the advertisements will appear in targeted markets throughout the United States.Īccording to Motis, the ad, featuring Ahn, will appear on three magazines. Korean actor Ahn Jae-wook will appear in a magazine ad for U.S.-based Ford Motor Company.Īhn's representatives at Motis (Ahn's management company) said that he will appear in ads for Ford's new "Edge" automobile.
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